"This is the man's Barbie doll — you know, the Mr. Potato Head of firearms," Collins says, "because you can interchange so many different things to make it customized to you, to be able to make it comfortable when you shoot."
In advertisements for these guns, there's a common message: Get in touch with your inner GI Joe. For example, from Sig Sauer features soldiers in combat boots crouching with their assault rifles next to military Humvees.
"Just because it's a gun that the military uses, and they want to have one just like it, but they don't want to join the Army to get it." transcript>>>